Clear vision. Steady momentum.
Can you run an incredible business and be its full-time marketing department?
The good news is, you don’t have to.
When you are flat-out managing staff, looking after guests, and handling daily operations, direct marketing is usually the first thing to get pushed aside. Quiet midweek days roll around, shoulder seasons hit without warning, and great ideas sit on the back burner simply because you don’t have the time or extra hands to make them happen.
As your dedicated strategist on a flexible, seasonal contract basis, I handle everything from mapping out 90-day campaign calendars, articles, and regular newsletters to orchestrating social media, AI implementation training, and local press releases, delivering clear vision and steady momentum year-round.
“I step in as your fractional marketer and experienced team member—giving you senior strategic direction, hands-on research and data leadership, and tactical execution without the overhead of a full-time hire.“
Janet Middleton | Founder & Strategist, Key Media & Marketing
Exploring a First Partnership?
Maximise upcoming seasonal opportunities and free up your focus while I handle the marketing push. Schedule an easy discovery session to pinpoint your quick wins and identify gaps before your peak window opens.
Returning Client or Past Partner?
Ready to reactivate or step up your strategy? Let’s reconnect. We can discuss my updated fractional retainer models or schedule a quick strategy review to map out your upcoming seasons before they arrive.
Website Copy & Content Updates:
Quick text refreshes, page modernizations, and, redesign project management, and improved UX/UI design and copywriting.
Social Media Management
Simple monthly content calendars, seasonal strategies, content creation, post scheduling, Meta ads, and brand channel management.
Newsletters & Database Management
Monthly guest email newsletters, contact list cleaning, and re-engagement, customer journey and drip campaigns.
Seasonal Campaign Engine
6 – 12 month promotional calendars built around seasonal surges, holiday booking windows, and shoulder seasons—complete with strategies for identifying new target or niche markets.
Copywriting & Micro-PR
Compelling website copy, articles, and brand stories shaped by a clear tone of voice and strategy, paired with newsletters, local media pitches, and creator outreach to drive organic exposure.
Subscription & Support
Ongoing monthly support for content management, database care, and practical staff training—keeping your day-to-day systems running smoothly without the overhead.
Fractional Marketing Management
Flexible senior strategic direction, project management and hands-on execution without the full-time overhead.
Market & Competitor Research
Deep-dive regional trend analysis, competitor benchmarks, and target market identification.
Practical AI & Team Training
Hands-on staff coaching, custom AI collaboration, and workflow automation for daily tasks.
Google Business & Map Optimization
Profile cleanup, photo updates, location tagging, and local map search visibility.
Review & Feedback Systems
Automated post-stay review request setups and response drafting for Google and TripAdvisor.
Local PR & Media Outreach
Press release drafting and proactive pitches to regional and national travel writers, local press, and creators.
Built for SMME Tourism & Lifestyle Operators
- No Long-Term Lock-Ins: Flexible, seasonal contract models that scale up during your planning windows and scale down during peak madness.
- Zero Jargon, Zero Judgment: Practical, friendly collaboration focused purely on your real-world capacity gaps.
- Hands-Off Execution: You retain strategic oversight while Key Media handles the heavy lifting—from copy to campaign rollouts.
Ready to Map Out Your Next Steps?
Get in touch with Key Media today to secure your fractional support.
Janet Middleton | janet@iheartplett.co.za | +27 (0)845162607 | WhatsApp Me